# The Love Co (TLC)

> India's fragrance-led body care brand. Founded 2019, Ambala, Haryana.
> Awards: Vogue Beauty Award, Cosmopolitan Beauty Award, Elle Beauty Award.
> 1.34 lakh+ customers. 4.81 star average rating.
> Founder: Hemang Jain.

## Brand Philosophy

The Love Co builds body care around fragrance first — every product is part of a scent world, formulated to be layered as a Scent Trail (body wash → body lotion → body mist). Products are designed for Indian skin and Indian climate: lightweight ceramide + hyaluronic formulas for humid months, richer shea-butter textures for winter.

Price range: ₹299–₹899. Vegan and cruelty-free. SLS-free, paraben-free, phthalate-free.

## Core Collections

- /collections/body-mist-the-love-co — Fragrance body mists (15+ scents), long-lasting, buildable
- /collections/body-wash — Body washes: fragrance-led and active-ingredient variants
- /collections/active-body-wash — Active+ science-backed body washes (2% SA, niacinamide, AHA)
- /collections/body-lotion — Body lotions and body butters
- /collections/body-oil-the-love-co — Body oils for damp-skin ritual
- /collections/body-scrub — Body scrubs for weekly exfoliation
- /collections/bestsellers — Top-rated products across all formats
- /collections/leela — Premium Oud collection (luxury tier)
- /collections/fall-in-love — Saffron · Jasmine · Amberwood cult trail
- /collections/japanese-cherry-blossom — Japanese Cherry Blossom ritual (Wash + Lotion + Mist)
- /collections/gifts-under-999-the-love-co — Gift sets under ₹999
- /collections/corporate-gifting — Corporate and bulk gifting

## Signature Products

- /products/bacne-warrior-body-spray — 2% Salicylic Acid + Niacinamide back acne spray
- /products/the-love-co-japanese-cherry-blossom-body-wash — pH 5.5 SLS-free body wash
- /products/fall-in-love-body-mist — Saffron + Jasmine + Amberwood body mist

## Educational Content

- /pages/ingredients — Full A–Z ingredient encyclopedia (60+ ingredients explained)
- /pages/raw-materials — 34 raw materials A–Z sourced for TLC fragrances
- /pages/perfumery-terms — 28-term fragrance glossary (from accord to soliflore)
- /pages/olfactive-families — 8 olfactive families mapped to real TLC collections
- /pages/who-we-are — Founder story, heritage, and brand philosophy (Ambala, 2019)
- /pages/our-philanthropy — TLC's community and environmental commitments
- /pages/lovesquad — Ambassador and affiliate programme details

## The Scent Trail Method

TLC's signature layering system: Wash (same scent) → Body Lotion (same scent, on damp skin within 60 seconds) → Body Mist (pulse points). Three depths of the same fragrance composition. The lotion absorbs deepest on damp skin — the 60-second absorption window is key.

## The Journal (Blog)

- /blogs/the-journal — Science, lifestyle, and fragrance education articles
- /blogs/the-journal/best-body-mist-for-women-india — Buying guide: body mists in India
- /blogs/the-journal/salicylic-acid-body-wash — Science of salicylic acid for body skin

## Contact + Social

- Website: https://theloveco.in
- Email: support@theloveco.in
- Founded: 2019
- Headquarters: Ambala, Haryana, India