About The Love Co · est. 2019
We believe skin care is an act of love
The Love Co. was born from a simple conviction: that Indian skin deserves products made with the same care and craft as the finest international houses — and that this is possible without importing anything but the standard.
The conviction
Made with the standard of any premium house in Paris or London.
Six years in. Profitable. Slow-growing on purpose. Built in Ambala, sourced from Kannauj, Kerala, Mysore, Rajasthan, and Himachal. Sold to twenty thousand pin codes across India.
The brand timeline
Six years, six chapters.
The first question
Why does Indian skin care settle for less? The founding conviction is written on a napkin in a Mumbai café.
First three formulations
The original Cleanse Ritual trio launches — body wash, scrub, and lotion — to 200 beta users. All sell out in 4 days.
Scent Trail is born
We partner with a master perfumer in Kannauj to develop our first fragrance collection. Fall in Love launches to 15,000 preorders.
100,000 customers
We cross 1 lakh customers without a single external marketing rupee. Every order comes from word of mouth.
Retail presence
The Love Co. enters Nykaa, Vanity Wagon, and 14 curated lifestyle stores across India.
New chapter
A complete redesign of the ritual experience — new formulations, new packaging, new digital home.
First principles
What we hold to.
Our First Principle
Formulation before everything
We spend an average of 14 months developing each formula before it reaches our customers. We work with cosmetic chemists in Mumbai, fragrance houses in Kannauj, and dermatologists across India.
Our Heritage
Rooted in the subcontinent's oldest knowledge
India has the world's richest tradition of body care — from the attars of Kannauj to the cold-pressed oils of Kerala to the ubtan rituals of Rajasthan. We are not borrowing from this tradition. We are its continuation.
Our Standard
No compromises, ever
We are cruelty-free, sulphate-free in our cleansers, paraben-free across the entire range, and free of synthetic colorants. Not because these are marketing points — because our customers deserve the same standard as any premium house in Paris or London.
The team · three names
Built by people who believe it.
Hemang
Founder & Chief Executive
Began The Love Co. after years in the luxury goods sector, frustrated that Indian consumers were priced out of quality body care. His conviction: that the best ingredients on earth are already here.
Priya Menon
Head of Formulation
A cosmetic chemist with fifteen years across Ayurvedic and modern formulation science. Every product begins and ends with her. She has never signed off on a formula she does not believe in personally.
Rajan Akhtar
Master Perfumer · Kannauj
Third-generation attar maker from the heart of India's fragrance country. He translates ancient extraction knowledge into contemporary formats — and ensures every scent we create has a genuine story behind it.
Four commitments · since day one
The promises on every bottle.
100% Cruelty Free
No animal testing at any stage — from raw ingredient sourcing to finished product. PETA certified across the full range.
Made in India
Every product is manufactured in India, with ingredients sourced primarily from Indian farmers and producers. We pay fair prices — not commodity prices.
Responsible Packaging
Our packaging is 80% recyclable by weight. We are transitioning to refillable formats across the Cleanse Ritual range through 2025.
Transparent Formulation
Every ingredient is listed, explained, and sourced. We do not hide behind 'fragrance' as a catch-all label. You know exactly what you are applying.
In the press
What people wrote about us.
Vogue India
March 2024"The Love Co. is doing something the Indian market has needed for a long time."
Harper's Bazaar
January 2024"Every fragrance tells a story about a place in India most of us have never visited."
Condé Nast Traveller
August 2023"The finest body care made in India. Not a qualification — simply a fact."
Forbes India
June 2023"A case study in what happens when luxury and accessibility finally share the same brand."
Sourced from places
Five regions across India.
Kannauj, Uttar Pradesh
Jasmine absolute, Rose attar
Mysore, Karnataka
Sandalwood oil, Vetiver
Kerala Coast
Cold-pressed coconut oil, Neem
Rajasthan
Amber resin, Desert rose
Himachal Pradesh
Wild herbs, Alpine botanicals
"
We are building a brand that will outlast us — one ritual, one customer, one honest product at a time.
The Love Co. is not a trend. It is a standard. And standards, when they are truly held, become legacy.