Why we make body care that smells like a memory
Science solves the concern. Fragrance creates the memory. The story of a body-care house built slowly, in public, in India.
— By Hemang Jain · 3 min read
Read the essay →
The Love Co. — A House of Body, Scent & Ritual
About · Issue №1
Monday, 12 Oct 2026
Issue 1 Vol. III · MMXXVI
A house of body & scent.
Everything that shapes how we think about the body — and the love we put into it. Seven years of slow rituals, lab notes and quiet obsessions from our House in Ambala.
Our story, in chapters.
9 chapters · Since 2019
The beginning— 3 min read2019: body care in India was a chore. We wanted it to feel like a memory.
Functional, forgettable, identical on every shelf. So we started with a feeling, then built the science to keep it — for Indian heat, Indian water, Indian skin.
By Hemang Jain · 2019
Scent first— 2 minThe fragrance arrives first.
Cherry Blossom, Warm Vanilla, Oud, Shades of Love — every range begins as a scent story, then becomes wash, lotion, mist and oil.
By The Love Co. · Fragrance
Science— 2 minScience is what keeps it.
AHA, BHA, salicylic, kojic and magnesium — body-care actives for bacne, texture and dark underarms, built for Indian skin.
By The Love Co. · Active+
Made for India— 2 minBuilt for Indian heat, Indian water, Indian skin.
Everything is formulated, filled and checked in our own factory in Ambala. We launch four times a year, not forty.
By The Love Co. · Ambala
Oud— 2 minOud, the Indian way.
Oud Eksha, Oud Noir, Zeenat Al-Oud — resinous, smoky, softened for skin and for every day.
By The Love Co. · Oud
Gifting— 2 minMade to be gifted.
Mini sets, gift boxes and travel sizes, so the people you love get a ritual of their own.
By The Love Co. · Gifts
The founder— 3 min read
— Long read · A letter from the founder
We didn't start with a formula. We started with a feeling — then built the science to keep it.
In 2019, body care in India had become a chore. I wanted the opposite — a shower that felt like a memory, a lotion you reached for because of how it made you feel, not only what it claimed to fix. So scent became our first decision, never the last. This page isn't a brochure. It's a house with a history — and you're welcome in it.
By Hemang Jain · Founder, The Love Co.
Ritual— 2 minA few minutes of the day the world doesn’t own.
Most body care is built to be used and forgotten. We build the opposite — made to be reached for again and again.
By The Love Co. · Ritual
The trail— 1 minYou showered an hour ago. They’re still asking what you’re wearing.
The whole idea of The Love Co. in one line.
By The Love Co. · Scent trail
— Mentioned in this issue
The full apothecary →
Shop the ritual.
— SignatureBubble bath
Japanese Cherry Blossom Bubble Bath
"Where the Cherry Blossom story began"
₹999.00Add
— BestsellerBody butter
Warm Vanilla Body Butter
"Vanilla you can wear all day"
₹799.00Add
— OudBody lotion
Oud Of Love Body Lotion
"Oud, softened for skin"
₹1,399.00Add
— ScienceActive+ body wash
5% AHA + 1% BHA Body Wash
"The Cleanse Lab, in a bottle"
₹399.00Add
T
— A column
The Perfumer's Diary
By The Love Co · The Love Co, TLC
A weekly note from inside the Cleanse Lab. The brief. The failures. The bottle that took fourteen tries. For people who want to know what is in their bath.
H
— A column
House Letters
By Hemang Jain · Founder, Anadoris
A monthly letter from the founder. On building a body-care house slowly, in public, in India. Sister-brand stories. Supply-chain notes. The small decisions that shape a brand.
Browse the archive.
141 collections across 9 chapters — filter by letter, search, or scan the cloud.
100 ml Mist
Acne Active Care
Active
Active Lotion
Active Range
Active Skincare
AHA BHA
Aloe Vera Gel
Alpha Arbutin
Anniversary Gifts
Anti Ageing
Aromatherapy
Art Of Love
Azelaic Acid
Baby
Bath & Shower
Bath Salt
Bestsellers
Birthday Gifts
Black Rose Oud
Body Acne
Body Cleanser
Body Cream
Body For Dry Skin
Body Lotion
Body Lotion For Dry Skin
Body Mist
Body Moisturizers
Body Mousse
Body Oil
Body Scrub
Body Spray
Body Wash
Body Wash & Shower Gel
Brightening
Bubble Bath
Ceramides
Citrus Body Care
Cold Pressed Oils
Combination Skin
Conditioner
Corporate Gifts
Dandruff
Dark Spots
Dehydration & Dryness
Dhoop
Diffuser Oil
Diffusers
Diwali Gifts
Essential Oil
Face
Face Care
Face Cream
Face Mist & Toners
Face Moisturizers
Face Serum & Face Oils
Face Wash
Face Washes & Cleansers
Fall
Fine Lines & Wrinkles
Floral
Foot Balm
Foot Cream
Foot Scrub
Foot Spray
Fragrance Gifts For Her
Fruity Fragrance
Glycolic Acid
Gourmand
Hair Care
Hair Fall
Hair Mask
Hair Mist
Hair Oil
Hair Serums
Hand Balm
Hand Care
Hand Cream
Hand Lotion
Hand Wash
Hyaluronic Acid
Hydrating
In Shower Moisturizer
Japanese Cherry Blossom
Jasmine Body Care
Kiddums
King Of Hearts
Kp & Strawberry Skin
Lactic Acid
Lavender
Leave In Conditioner
Leela
Man Body Mist
Men Body Mist
Men Fragrance
Men Gifting
Men Solid Perfume
Men's Face Wash
Mini Body Mist
Mini Gift
Minis & Travel
Nails
Nargis
New Arrivals
Niacinamide
Normal Skin
Oil & Clogged Pores
Oily Skin
Oud Accord
Oud Eksha
Oud Fantasy
Oud Of Dubai
Oud Of Love
Oud Of Secret
Pain Relief
Pre & Post Make Up
Raksha Bandhan Gifts
Redness
Roll On
Romantic Vanilla
Room Mist
Room Spray
Rose Body Care
Salcylic Acid
Salicylic
Salicylic Acid
Sandalwood Body Care
Sanitizer
Scalp Scrub
Scarlett Love
Sensitive Skin
Shades Of Love
Shampoo
Shimmer
Shimmer Lotion
Shimmer Oil
Shower Gel
Solid Perfume
Solid Perfume For Her
Solid Perfume For Him
Sunscreen Lotion
— Subscribe
The Love Letter, every Sunday.
One ritual, one essay, one bottle worth knowing about. No marketing noise — just the issue, and the work behind it.
— From the House
