The Cleanse Ritual · India's Fragrance-Led Body Care
You don't just
smell good.
You stay.
15 Scent Trails. Four formats. One ritual that builds a fragrance memory that lasts past midnight.
1.2L+
Ritualists
4.9★
Average rating
12hr
Lasting fragrance
320
Added to cart today
Why TLC
Three things every TLC product delivers.
Three Fragrance Worlds
Find the world
that feels like you.
Every Scent Trail lives inside one of three worlds. Start here — find your direction, then build the ritual.
The Ritual
Four steps to skin that remembers.
Cleanse, lock moisture, seal scent, carry it all day. Each step builds on the last.
-
01
Cleanse Ritual
A body wash that resets your skin and your mood. Not just clean — refreshed.
-
02
Skin Lock
Lock moisture into damp skin within 60 seconds. Your lotion does its best work right here.
-
03
Scent Trail
Layer fragrance over moisturised skin. The scent clings longer — and evolves through the day.
-
04
Carry It
A pocket mist or solid for mid-day. A second of intention that keeps the ritual alive.
The Full Ritual
Shower Gel · Body Lotion · Body Mist
The bestsellers
What everyone's actually buying.
The eight pieces that won't sit on a shelf. Layered into rituals, worn into evenings, replenished without thinking.
Bacne Warrior — Acne-Fighting Body Spray
Sale · 10%Body Lotion
Fall in Love Body Lotion
Sale · 10%Body Wash
Oud of Love Shower Gel
Sale · 10%Hand & Body Lotion
Floral Storys Hand & Body Lotion
Sale · 10%Shower Gel
King Of Hearts Shower Gel
Sale · 10%Body Lotion
Japanese Cherry Blossom Body Lotion
Sale · 10%Body Wash
Japanese Cherry Blossom Body Wash
Sale · 10%Hand Cream
Japanese Cherry Blossom Hand Cream
Featured ritual · This week
Japanese Cherry Blossom —
a scent worth living in.
Our bestselling Scent Trail. Soft florals over warm musk — the one fragrance memory that stays past midnight. Build the full ritual: wash, lock, trail.
◆Buy the routine, not the bottle◆
Three routines. Three lives.
Built around when you wear them — not what they cost. Each routine is a complete ritual, priced as a set. Save 15–20% vs. buying the bottles individually.
AM
For the working week · Light, fresh, office-safe
The Morning Routine.
A bright, projecting ritual designed to last from a 9am meeting to a 6pm coffee. Built around our Floral world — pair with Cherry Blossom or Art of Love.
PM
For the long evening · Deeper, projecting, evening-bound
The Evening Routine.
An evening-into-night ritual. Built around our Woody & Oriental world. The solid perfume at pulse points takes you past midnight, no top-up needed.
WK
For weekends & travel · Compact, layered, portable
The Weekender.
Travel-format ritual: 30ml mist, 100ml wash, 50ml lotion, solid perfume. Fits a cabin bag. Worn from Friday morning to Sunday night.
⚡ Most loved · 3,847 routines sold this quarter · Average review 4.8 ★
◆The full ritual bundle◆
Buy all 4. Wear past midnight.
The complete Cleanse Ritual in one set — body wash, lotion, mist, and solid perfume, all in your chosen Scent Trail. Layered correctly, the scent lasts 12+ hours on skin.
⚡ 218 bundles sold this week · Free express shipping on all bundles
Shop By Category
Not sure where to start?
Find your Scent Trail in 90 seconds.
15 named fragrance identities across three worlds. The quiz asks 5 quick questions about what you already wear and where you wear it — then matches you to the trail you'll come back to.
A note from the founder
"I started TLC because Indian body care had been treated as an afterthought for thirty years. The same generic surfactants, the same synthetic fragrance, the same SLS-heavy washes — sold as 'value' and never re-examined. We are not selling body wash. We are closing a gap that should never have been there."
Hemang Jain
Founder · The Love Co. & Anadoris Group
Designed for today.
While the world discovered fragrance through luxury, we grew up living it. India has always understood scent — not just as indulgence, but as emotion. From attars to everyday rituals, fragrance has always been part of how we express ourselves.
The Love Co. brings that heritage into modern body care — relevant, accessible, and part of your daily life.
Festive & corporate hampers
The most-asked-about hamper in the room.
Curated TLC hampers for Diwali, weddings, and corporate gifting. Cream and gold kraft outer boxes. Hand-written cards. Pan-India white-glove delivery. Lead times from 2 to 8 weeks.
Festive · Limited 2026
The Diwali Hamper.
Two Scent Trail rituals (Rose Oud + 500 Edition), 18g solid perfume, two velvet lockets, hand-written diya card, kraft + brass keepsake box. Ships from Oct 1.
Bridal · Most popular
The Wedding Hamper.
Full Bombay Wedding combination (Rose Oud + Vanilla rituals), engraved solid perfume tin (couple's names), printed scent layering guide, mehendi-to-vidaai schedule, heirloom walnut box.
Corporate · Bulk pricing
The Corporate Edition.
Choice of mini ritual (mist + lotion + solid), branded with your company mark on the kraft sleeve. Bulk pricing from ₹1,499 per hamper at 50+ units. White-glove logistics included.
They Loved It
Real people. Real ritual.
How our community is wearing The Love Co — fragrance, ritual, and skin that remembers.
Get early access to scent drops.
New rituals · founder essays · 10% off your first ritual. No daily emails.
At The Love Co, every gift tells a story. Our curated gift sets bring together Oud-infused shower gels, body lotions, and more — wrapped in elegance, made to be remembered. Because some moments deserve more than ordinary.