Named in full
Every ingredient listed, in full, without the lecture. If we can't say it plainly, we shouldn't be using it.
The Love Co · Ethos
What we won't compromise.
A brand is only the sum of the decisions it makes when nobody is watching. These are ours, written down so you can hold us to them.
MadeIn India
WhereOur own house
PaceFour a year
TestingNever on animals
The standard
Anyone can write a promise.
Fewer will publish the exclusions.
Most brands tell you what's in the bottle. The harder list — and the more useful one — is what we've decided never to put in it, and what we're prepared to lose to keep it that way.
The formulation standard
Two lists, both public.
What every formula gets
- A fragrance composed first, then a formula built to carry it — never a base with scent added at the end.
- Chemistry made for Indian heat, Indian water and Indian skin, tested where it actually has to perform.
- A full ingredient list, named in full, on the pack and on the page.
- Dermatologist testing before it is allowed onto the shelf.
What never goes in
- No SLS.
- No parabens.
- No phthalates.
- No animal testing, at any stage, ever.
If a formula can't meet both lists, it doesn't launch.
Where it's made
Our own house, in Ambala.
We stopped white-labelling and built our own factory. Every formula, every fill, made by us — which means the standard is never something we have to ask a third party to honour. It's ours to keep, and ours to answer for.
“
Four launches a year, not forty.
Slow enough to get it right.
The word we keep
Standards we hold after the sale.
Thirty days on scent
Fragrance is personal. If the one you chose isn't yours, we exchange it within thirty days.
Packed to be recycled
Recyclable PET, glass and FSC board. Not a solved problem yet — an honest direction of travel.
Priced at what it costs
What it truly takes to make it well, priced to reflect the ingredient and the labour, never the marketing.
T
Hold us to it
If we ever fall short, tell us.
Somewhere tonight someone is reaching for the same bottle they reached for last night, and the night before, in the few quiet minutes the day finally gives back to them. They will never read this page. Everything on it exists so that the thing in their hand is worth the reaching.
Write to us Built for Body