N° IScent
Fragrance first
The scent is the first design decision, never a finishing spray. Everything else is built to carry it.
Vol. I
Who we are
Est. 2019 · Ambala
A house of body & scent.
Not a catalogue — a journal. Seven years of building slow rituals for skin that remembers, where the fragrance arrives first and the science is what keeps it.
Where it
began
2019
began
2019
Japanese Cherry BlossomOud of DreamsWrapped in Vanilla
Oud of RomanceN° 51 LoveOud of Secrets
Japanese Cherry BlossomOud of DreamsWrapped in Vanilla
Oud of RomanceN° 51 LoveOud of Secrets
Our belief
Science solves the concern.
Science solves the concern.
Fragrance creates the memory.
Most body care is built to be used and forgotten. We build the opposite — a few minutes of the day the world doesn't own, made to be reached for again and again.
The
Love Co.
· 2019 ·
Love Co.
· 2019 ·
H J
Hemang Jain
Founder · The Love Co.
Chapter I — A letter from the founder
We didn't start with a formula.
We started with a feeling — then built the science to keep it.
In 2019, body care in India had become a chore. Functional, forgettable, identical on every shelf. I wanted the opposite — a shower that felt like a memory, a lotion you reached for because of how it made you feel, not only what it claimed to fix.
So scent became our first decision, never the last. Then we built the chemistry around it — for Indian heat, Indian water, Indian skin. We moved everything in-house to our own factory in Ambala. We launch four times a year, not forty. Patient on purpose.
This page isn't a brochure. It's a house with a history — and you're welcome in it.
Hemang JainFounder
The trail you leave
You showered an hour ago. They're still asking what you're wearing.
Chapter II
The archive — kept on the record.
2019The beginning
Japanese Cherry Blossom
The first scent leaves the bench. By the third month, 800 orders — and a thesis confirmed: people want to feel something in the shower.
2020The proof
The year of the ritual
A locked-down country rediscovered the bathroom as a sanctuary. 40,000 ritual sets shipped to homes that needed five quiet minutes.
2023The craft
Our own house in Ambala
We stopped white-labelling and built our own factory. Every formula, every fill, made by us — so the standard is never out of our hands.
2024The reach
A million chosen
One million customers across 24 states and four countries. The shelf became a movement of people who decided their body wasn't an afterthought.
2026The reserve
Leela · N° 01
The Reserve collection opens — our most considered work yet. Fragrance as heritage object, made in the smallest numbers we've ever made.
Reserve · Limited
Chapter III
Six house codes. No exceptions.
N° IISkin
Built for Indian skin
Formulated for our climate, our water, our concerns — and tested where it actually has to perform.
N° IIIClean
Clean, not preachy
No SLS, parabens or phthalates. Honest ingredients, named in full, without the lecture.
N° IVRitual
Rituals over routines
A routine is something you finish. A ritual is something you look forward to. We only make the second kind.
N° VPatience
Four, not forty
Four launches a year. Slow enough to get it right, rare enough to mean it.
N° VIPrice
Honest pricing
What it truly costs to make it well — priced to reflect the ingredient and the labour, never the marketing.
Chapter IV
The fragrance wardrobe.
Four scent worlds, one house. Each lives at every strength — from a morning mist to a Reserve eau de parfum — so you wear the same signature in whatever the day asks for.
Oud · the signature
Oud
Warm, resinous, unmistakably yours. The attar tradition, made wearable.
Floral · the origin
Cherry Blossom
Soft petals and first light — the scent the house began with, in 2019.
Gourmand · the comfort
Vanilla
Soft, warm, worn close. The one you reach for at night.
Fresh · the modern
The N° Series
Clean, weightless, contemporary — fragrance with nothing to prove.
One signature, four strengths
From a daily mist to the archive.
Everyday
Body Mist
Light and all-day. Reapplied without thinking.
Soft veil
Always on you
Solid Perfume
Balm-to-skin, pocket-sized. The signature you carry.
Worn close
The signature
Eau de Parfum
The full composition — top, heart and base, in spray.
Full sillage
The archive
Reserve · Leela
Composed as a heritage object, in the smallest numbers we make.
Rare & numbered
The making
Eight to fourteen months, per bottle.
Nothing here is reformulated overnight. A scent is composed the way a song is — written, revised, and lived with before it's allowed to leave.
01
The brief
A feeling before a formula. We name the memory we want a body to keep.
Weeks 1–6
02
The perfumer
Six to nine iterations with our perfumer until the trail is exactly right.
Months 2–6
03
The chemistry
Built around the scent for Indian heat, water and skin — stability proven, not assumed.
Months 5–10
04
The audit
Dermatologist-tested, quality-audited, and only then allowed onto the shelf.
Months 9–14
Chapter V — The Reserve collection
Our rarest chapter.
A handful of times, we make something not for the season, but for the archive — fragrance composed as a heritage object, in the smallest numbers we've ever produced.
It opens with one name, and the city that gave it meaning.
Leela · N° 01 · MMXXVI
Reserve
Leela
0
Ritualists since 2019
0
Verified reviews
0
Considered products
0
States · countries
The word we keep
Promises a house should never break.
0Animal testing, ever
100%Made in India
Derm·tested for our climate
30Day fragrance exchange
Recyclable·PET · glass · FSC
T
Come find the scent you'll remember.
Bath. Body. Hair. Fragrance. Built slowly, in a house that's still being written.
Enter the collection