8 Best The Body Shop Alternatives in India (2026)

The Body Shop built its reputation on a simple idea: body care made from natural, ethically sourced ingredients — no animal testing, no compromises. For decades, it was the go-to for anyone who wanted their moisturiser to come with a conscience.

Then in 2024, Natura & Co sold The Body Shop to Aurea Holdings. Store closures followed in multiple markets. In India, the range available through their website and stores is narrower than it used to be, and the prices — ₹1,295 for a body butter, ₹895 for a body mist — still reflect a brand built for a different era of the market.

Meanwhile, India's natural body care category has matured significantly. There are now Indian brands doing everything The Body Shop does — natural ingredients, cruelty-free formulations, gift-ready packaging — and doing it with more fragrance sophistication, more transparency, and at better prices.

We reviewed 40+ brands to find the 8 that genuinely replicate the The Body Shop experience in India. Here they are, ranked.

Quick Comparison: The Body Shop Alternatives in India

The 8 Best The Body Shop Alternatives in India

1. The Love Co — Best Overall Body Shop Alternative in India

Starting from ₹359 | Free shipping above ₹499

The Body Shop's best-loved body care products — the Strawberry Body Butter, the Japanese Cherry Blossom body lotion, the layerable body mists — share one thing: fragrance is what makes them memorable. The Body Shop understood early that scent creates an emotional connection with a product that ingredient lists cannot.

The Love Co is the only Indian brand built on the same philosophy. As India's first fragrance-led body care house, The Love Co constructs its products around fine-perfumery-quality scents first, then formulates the body care around them. Every product — body wash, body lotion, body mist — carries a scent with structured top, heart, and base notes, the way a proper perfume is built.

Where The Love Co improves on The Body Shop: the fragrance depth is more sophisticated (fine perfumery technique versus mass-market scenting), the price is lower (body wash from ₹359 versus TBS body lotion at ₹695+), the brand is Indian-made and ships across India and the Middle East, and every formulation is SLS-free.

Signature products: Japanese Cherry Blossom Body Wash (₹449), Fall In Love Body Mist (₹449), Shades of Love Body Lotion. Gift sets available from ₹799.

Best for: TBS fans who loved the Japanese Cherry Blossom and Sweet Lemon ranges — The Love Co's fragrance philosophy is the closest Indian match.

2. Forest Essentials — Best for Ayurvedic Luxury

Starting from ₹595 | Free shipping above ₹995

If what you loved about The Body Shop was the idea of natural, ingredient-led body care with a heritage story, Forest Essentials is the Indian brand that takes that concept furthest. Founded in 2000 in Uttarakhand, Forest Essentials draws on Ayurvedic texts and traditional formulation methods — cold-pressed oils, hand-churned butters, Himalayan herbs — to create body care that feels genuinely rooted in something.

The Body Shop used Community Fair Trade ingredients from around the world; Forest Essentials sources from farming communities across India, particularly Uttarakhand and Rajasthan, with similar traceability credentials. The aesthetic is ultra-premium — gold packaging, paper-wrapped soaps, glass bottles — and prices reflect it: body lotions run ₹1,200–₹2,200.

Since the Estée Lauder Companies acquired a stake in Forest Essentials in 2008, the brand has moved toward the ultra-luxury segment. It's less of an everyday alternative and more of an upgrade for special occasions. But if TBS felt like a treat, Forest Essentials is the next level.

Best for: TBS shoppers who want deeper Ayurvedic credential and premium gifting.

3. Kama Ayurveda — Best for Natural Purists

Starting from ₹595 | Free shipping above ₹1,495

Kama Ayurveda is the brand natural body care enthusiasts reach for when they outgrow The Body Shop. Founded in 2002, Kama's entire range is built on classical Ayurvedic formulations — pure plant extracts, no synthetic fragrances, no parabens, no mineral oils — and the ingredients are sourced from certified organic farms across India.

The Body Shop's ethos was ethical sourcing of natural ingredients; Kama Ayurveda's is Ayurvedic science applied to modern body care, with the same cruelty-free, no-animal-testing commitment. The Rose Jasmine Face Cleanser and Bringadi Intensive Hair Treatment are iconic products, but the body care range — kumkumadi body oil, kokum butter body lotion — is equally considered.

The shipping threshold for free delivery (₹1,495) is higher than most brands on this list, which makes it less convenient for single-product purchases. Best bought as a collection or gift set.

Best for: TBS fans who want certified Ayurvedic formulations and organic ingredient credentials.

4. mCaffeine — Best Ingredient-Led Alternative

Starting from ₹299 | Free shipping above ₹499

mCaffeine did for caffeine what The Body Shop did for natural ingredients — built a brand identity so thoroughly around one ingredient that customers became evangelists for it. Founded in 2016, mCaffeine's body care range — coffee body scrubs, caffeinated body washes, coffee face masks — is backed by ingredient science and communicated with the directness of a D2C brand.

The Body Shop's Tea Tree range was its biggest India seller because Indian customers responded to ingredient transparency and the promise of a specific skin benefit. mCaffeine's caffeine-first positioning is the closest Indian equivalent of that thinking: here's the ingredient, here's the science, here's the product.

At ₹299 for a coffee body scrub and ₹349 for a body wash, mCaffeine is more accessible than The Body Shop across the board. The range doesn't include body mists, so if fragrance layering is what you're after, you'll need to pair with another brand.

Best for: TBS fans who bought for the Tea Tree range and respond to ingredient-led marketing.

5. Plum — Best Vegan Alternative

Starting from ₹299 | Free shipping above ₹599

Plum is the most straightforwardly vegan Indian body care brand — 100% vegan, cruelty-free, certified by PETA, with no parabens, no phthalates, no SLS. If The Body Shop's cruelty-free founding story was why you bought it, Plum is the Indian brand living closest to that original mission.

Founded in 2014, Plum has built a body care range that covers everything TBS does: body lotions, body washes, body mists, face care, and gifting. The Plum BodyLovin' range — with scented body mists, body lotions, and shower gels in multiple fragrance profiles — is the most direct TBS equivalent, right down to the cheerful packaging and layerable format.

Prices are significantly lower than TBS: body mists at ₹399, body lotions at ₹349, gift sets from ₹599. Available across Nykaa, Amazon, and plumgoodness.com with good delivery coverage across India.

Best for: TBS fans for whom cruelty-free certification was the primary reason to buy — Plum takes that commitment equally seriously.

6. Nyassa — Best Handcrafted Alternative

Starting from ₹350 | Free shipping above ₹599

Nyassa is India's handcrafted body care equivalent of what The Body Shop was in its early years: small-batch, natural, made by hand, with a strong artisan sensibility. Founded in 2004 in Mumbai, Nyassa makes cold-process soaps, body butters, bath salts, and natural scrubs using plant oils, essential oils, and botanical extracts.

The Body Shop's soap bars and body butters were cult items because they smelled real — not like synthetic fragrance, but like actual ingredients. Nyassa soaps share that character: the Coffee Hazelnut soap or the Lemongrass Ginger body butter smell like they were made in a kitchen, not a factory, because they largely were.

The range doesn't include body mists or large gift set collections in the way TBS did, and the brand's online presence is smaller, but for the soap and body butter categories specifically, Nyassa is a genuine handcrafted alternative.

Best for: TBS soap and body butter loyalists who want the handcrafted, artisanal character of the original brand.

7. Juicy Chemistry — Best Certified Organic Alternative

Starting from ₹650 | Free shipping above ₹999

Juicy Chemistry is the most rigorously certified natural brand on this list. Founded in 2014 in Coimbatore, Juicy Chemistry is COSMOS-certified organic — a European organic certification standard that covers both ingredients and manufacturing processes. It's the Indian body care brand with the most verifiable natural credentials.

The Body Shop made "natural ingredients" a mainstream value in India, but the word "natural" is notoriously loosely applied. Juicy Chemistry is the answer to that ambiguity: if you want provable, third-party certified organic body care made in India, this is the brand.

Prices are premium — ₹650–₹1,800 for most body care products — but competitive with imported natural brands. The range includes body oils, butters, serums, and face care, with less breadth in body mists and everyday body washes than TBS offered.

Best for: TBS fans who wanted certified natural body care and are willing to pay a premium for rigorous organic certification.

8. Biotique — Best Budget Natural Alternative

Starting from ₹199 | Free shipping above ₹499

Biotique has been making Ayurvedic-inspired body care in India since 1992 — predating most of the brands on this list and rivalling The Body Shop's longevity in the natural body care space. Based on ancient Ayurvedic recipes and certified by Ecocert, Biotique offers natural body care at mass-market prices: body lotions from ₹199, body washes from ₹249.

The formulations aren't as sophisticated as The Body Shop's heritage range, and the packaging is functional rather than gift-worthy. But for the core promise — natural ingredients, Ayurvedic heritage, affordable price — Biotique delivers it more accessibly than any other brand in India.

Available in pharmacies, supermarkets, and online, Biotique is the most widely distributed natural body care brand in India. If you're looking for a daily-use natural body lotion or shampoo and don't want to pay ₹695+ for TBS, Biotique is the honest budget answer.

Best for: TBS shoppers who want natural body care at Indian mass-market prices for everyday use.

The Body Shop vs Indian Alternatives: Key Differences

Which The Body Shop Alternative is Right for You?

• If you loved TBS for the fragrance (Japanese Cherry Blossom, Strawberry, Sweet Lemon) → The Love Co is the closest match. Same philosophy: fragrance first, everything else follows.
• If you loved TBS for the natural ingredients → Kama Ayurveda or Juicy Chemistry. Both offer deeper natural credentials with Indian sourcing.
• If you loved TBS for the cruelty-free mission → Plum is PETA-certified vegan and holds that commitment as its core identity.
• If you loved TBS for the handcrafted, artisanal feel → Nyassa. Small-batch, cold-process, made by hand in India.
• If you just want natural body care at a lower price → mCaffeine (₹299+) or Biotique (₹199+).
• If you want premium Indian Ayurvedic luxury → Forest Essentials, now partially owned by Estée Lauder and heading firmly upmarket.

Frequently Asked Questions

What is the best Indian alternative to The Body Shop?

The Love Co is the best overall Indian alternative to The Body Shop for fragrance-led body care. For Ayurvedic-certified formulations, Kama Ayurveda leads. For certified vegan body care, Plum is the strongest option. All three are made in India and ship pan-India with free delivery above their respective thresholds.

Is The Body Shop still available in India?

Yes, The Body Shop is still available in India through its website and a network of standalone stores in major cities. However, following the brand's acquisition by Aurea Holdings in 2024 and subsequent restructuring, the product range available in India has narrowed compared to previous years. Indian-made alternatives offer comparable formulations with better availability and lower prices.

Why did The Body Shop change ownership?

Natura & Co, the Brazilian beauty conglomerate that acquired The Body Shop in 2017, sold the brand to Aurea Holdings in November 2024 after years of financial losses. The Body Shop had struggled with profitability in multiple markets under Natura's ownership and filed for administration in the UK in early 2024 before the Aurea acquisition was finalised.

Which Indian brand has the most natural ingredients like The Body Shop?

Juicy Chemistry is the most rigorously certified natural brand in India — COSMOS certified organic, which is the European standard covering both ingredients and manufacturing. Kama Ayurveda and Biotique are Ecocert certified. All three offer natural body care with verifiable ingredient sourcing from India.

Is The Love Co similar to The Body Shop?

The Love Co and The Body Shop share a fragrance-led body care philosophy — both brands build their body wash, body lotion, and body mist products around distinctive, recognisable scents rather than treating fragrance as an afterthought. The Love Co is an Indian brand using a fine perfumery approach to scent construction, while The Body Shop is a UK brand with Community Fair Trade ingredient sourcing. The Love Co's products start from ₹359, versus ₹695+ for The Body Shop in India.