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Sustainability Our Commitments

The formula
is the sustainability
story.

Not the packaging. The decision to use coconut surfactants instead of SLS. The sourcing choices that happen before the bottle is made.

100%
SLS-free
100%
Cruelty-free
100%
Made in India
100%
Paraben-free
SLS-free · paraben-freeCruelty-free · veganMade in IndiaIndia-sourced ingredientsPhthalate-free formulasSLS-free · paraben-freeCruelty-free · veganMade in IndiaIndia-sourced ingredientsPhthalate-free formulas
Twilight Love — cinematic editorial
Our position

Sustainability starts
in the formula, not on the label.

Every sustainability claim we make is backed by a formulation decision, not a marketing one. SLS-free because coconut surfactants are better for skin and better for waterways. Paraben-free because modern preservative systems exist. India-sourced because short supply chains have lower footprints — and because Indian ingredients are simply better. These aren't badges. They're consequences of making the right formula.

"The responsible choice and the better product
are the same choice."

What we stand behind Every batch

Four commitments. No exceptions.

These are not aspirations. They apply to every formula, every batch, every product that ships.

commitment 01

Clean formula

SLS-free, paraben-free, phthalate-free across the entire range. Verified at batch level. Not a SKU-by-SKU decision — a house rule.

Every formula →
commitment 02

Cruelty-free

No animal testing at any stage of product development — from raw material to finished formula. No animal-derived ingredients. Audited annually.

Annually audited →
commitment 03

India-sourced

Tamil Nadu vetiver, Kannauj rose, Mysore sandalwood, Assam patchouli. Sourced from origin. Short supply chains, traceable provenance, genuine investment in Indian farming communities.

Traceable sourcing →
commitment 04

Made in India

Manufactured in Ambala, Haryana under BIS-certified conditions. Local manufacturing means lower transport emissions and real investment in Indian industrial infrastructure.

Ambala, Haryana →
Shades of Love — cinematic editorial
Ingredient sourcing

India grows the best fragrance ingredients in the world. We source them where they've always come from.

Tamil Nadu. Kannauj. Mysore. Assam. Madurai.

Sourcing from origin means better quality, traceable supply chains, and direct investment in the farming communities that have cultivated these plants for generations. Where Indian sources aren't the best available, we source from the best available region globally — no compromise on quality, and full disclosure on origin.

Testing standards

Every claim. Every test. On record.

Testing is not the finish line. It's the minimum.

Dx

Dermatologist tested

Every formula passes independent dermatological testing before commercial release. Testing covers skin compatibility and irritation potential. Results on file for every SKU.

IF

IFRA compliant

All fragrance materials comply with IFRA (International Fragrance Association) guidelines. Safe-use thresholds respected in every formula. Full safety documentation from every fragrance supplier.

BIS

BIS certified

Manufacturing in Ambala operates under BIS-certified conditions, in compliance with Cosmetics Rules 2020 (India) standards. Facilities regularly audited.

CF

Vegan & cruelty-free

Annual audit against cruelty-free standards. Zero animal-derived ingredients — from raw material through to finished product.

◈ ◈ ◈
"The packaging is a vessel.
The formula is the product."
— The Love Co. · packaging principle
Sustainability questions answered

TLC sustainability — what we do and how we do it

Is The Love Co. cruelty-free?

Yes. TLC does not conduct animal testing at any stage of product development — from raw material selection through to finished formula. No animal-derived ingredients are used in any formula. The cruelty-free commitment is audited annually. All TLC products are suitable for vegans.

Are TLC products vegan?

Yes. No animal-derived ingredients are used in any TLC formula — no lanolin, no beeswax, no carmine, no animal-derived glycerin. All emollients are plant-based (shea butter, coconut-derived surfactants, plant glycols). All TLC products are 100% vegan and audited annually.

Why does TLC avoid SLS, parabens, and phthalates?

SLS (sodium lauryl sulphate) strips the skin's lipid barrier — the exact surface that holds fragrance and moisture in place. Replacing it with coconut-derived surfactants is both a better skin decision and a better fragrance decision. Parabens have raised enough questions in dermatological literature that modern preservative systems (phenoxyethanol, benzyl alcohol at safe thresholds) make them unnecessary. Phthalates are still commonly used by fragrance houses to fix scent — TLC doesn't use them because the Cleanse Ritual's layering system provides fixation through formula structure, not chemical shortcuts. These are not marketing positions. They are formulation decisions that produce a better product.

Where are TLC products manufactured?

All TLC products are manufactured in Ambala, Haryana, under BIS-certified conditions in compliance with the Cosmetics Rules, 2020 (India). Local manufacturing means shorter supply chains, lower transport emissions, and direct investment in Indian industrial infrastructure. All batches are quality-verified before release.

Where does TLC source its fragrance ingredients?

From origin. Tamil Nadu vetiver (India accounts for 40%+ of global vetiver production). Kannauj, UP rose absolute (Kannauj has been India's perfume capital for 400+ years). Mysore, Karnataka sandalwood (highest santalol content of any sandalwood species). Assam patchouli. Madurai, Tamil Nadu jasmine. These are the actual growing regions — not synthetic substitutes or 'inspired by' alternatives. Sourcing from origin means traceable supply chains and direct investment in the farming communities that have cultivated these plants for generations.

Does TLC have plans to reduce packaging waste?

TLC's current sustainability priority is formula quality — sourcing the right ingredients, eliminating harmful chemicals, and manufacturing cleanly in India. Packaging sustainability is an active area of development. Current work includes reducing secondary packaging and sourcing PCR (post-consumer recycled) materials for carton stock. We don't make claims about packaging sustainability until the supply chain changes are fully implemented. Updates will be shared on this page as they happen.

Questions

Ask us anything.

Product-specific safety documentation, testing certificates, sourcing information — write to us and we'll share what's on file.