The Love Squad · est. 2019
The squad that shows up.
First to know about scent drops. First to test new rituals. Always 10% off. Read by the founder, replied to by the team.
Why be in the squad
Four perks. No catches.
Early access
New scent drops 72 hours before they hit the site. Limited editions in your inbox before the marketing campaign starts.
10% always
A standing 10% off, every order, no minimum. Stacks with seasonal promos. The code lives in your welcome email.
Founder essays
Long-form notes from Hemang twice a month — on perfumery, on the trade, on what we're testing next. No sales pitches.
Tester panel
Members get sent unreleased SKUs before launch. We use your feedback to decide what ships, what gets reformulated, and what gets killed.
Featured · the squad on Instagram
Tagged us this week with your ritual.
@thelovecoin · #MyTLCRitual
Squad · in their words
What members tell us.
"The founder essays alone are worth the email signup. Honest, sharp writing about the trade."
— Tanya M · Squad since 2022
"I tested the new vetiver mist three weeks before launch. They actually changed the base on my feedback. Wild."
— Riya K · Squad since 2021
"Best beauty newsletter I'm subscribed to. Not a single sales email in two years."
— Aarushi M · Squad since 2020
Join the squad
Get the welcome note.
Founder essays · scent drops · 10% off your first order, every order. No daily emails, no sponsored content, no spam. Unsubscribe in one click.