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HAIR MIST · N°02 · NOT YOUR BABY
In stock★★★★★ 4.7 · 258 reviews
BEST FOR
Soft to medium. The kind of trail noticed when you hug, not when you enter the room. Office-safe. Date-ready. A scent that earns the second sniff.
Why your body will love it
Product details
The scent
N°02 opens with bergamot, iris green and soft aldehydes, settles into iris root, heliotrope and soft violet through the heart, and dries down on white musk, cashmere wood and soft amber across 10–12 hours on dry hair. A clean, grown-up skin-scent — never loud, never sharp, the reason it works on everyone.
The format
Low-alcohol, conditioning-agent base built for the hair fibre. Spraying a perfume EDP on hair dehydrates strands and breaks colour bonds — N°02 is engineered around hair chemistry, not skin chemistry. Designed by Meera Oberoi, Chief Perfumer at Anadoris Research Labs.
Full INCI list
Aqua, Alcohol Denat. (low-load), Glycerin, Parfum (Not Your Baby Accord), Iris Pallida Root Extract, Citrus Bergamia (Bergamot) Peel Oil, Heliotropin, Polyquaternium-7, Hydrolysed Wheat Protein, Panthenol, Polysorbate 20, Tocopheryl Acetate, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin.
Per-batch documentation available — email care@theloveco.in with the product name.
Free from
Delivery
Free above ₹599 · Express 1–2 days in 12 cities · Same-day dispatch on orders before 2pm. Tracking link emailed the moment your order ships.
Returns & exchange
Sealed returns within 14 days for a full refund. Opened bottle? One fragrance exchange per order within 30 days — we'll help you find the right trail.
◆The Scent Trail◆
Three phases. The opening is the first impression. The heart is the second hour. The trail is what stays on the sleeve at 3 am — and on the chair you just left.
Sparkling and powdery from the first mist. Light enough that it does not compete with your perfume.
Powdery florals that wear close to hair and skin — never loud, never sharp. The reason this scent works on everyone.
A clean musk base that sits on hair for hours. The skin-scent people quietly ask about.
Longevity · How it evolves over 8 hours on damp skin
0–1h
Opening
Bergamot · Iris green
1–4h
Heart
Iris · Heliotrope
4–8h
Trail
White musk · Cashmere wood
8h+
Next morning
Soft amber · Skin musk
India-origin naturals
Pampore saffron. Kannauj rose. Mysore sandalwood. Coorg cardamom. Madurai jasmine. Munnar tea. Each one direct-sourced from the region India has grown it in for centuries — named, regioned, and percentage-disclosed.
Florence · Italy
Iris Pallida
Three years of underground curing before the rhizome is steam-distilled. The most expensive perfumery raw material on earth — the powdery soul of this mist.
Italy · Calabria
Citrus Bergamia
Cold-pressed from bergamot rind. Sharp citrus sparkle that opens the mist before the iris and violet settle in.
Synthetic · IFRA-compliant
Galaxolide blend
A clean, skin-close musk accord that gives the mist its signature soft hold. Lasts 8+ hours on hair without going sharp or sour.
Madagascar
Heliotrope concrete
A vanilla-almond-floral note that gives the powdery character. Soft, warm, never gourmand — the secret of the skin-scent effect.
How to wear it
Three actions on damp skin. Two minutes, total. The difference between three hours and twelve. Between a scent and a scent trail.
01
Untangle ends, then mist. Tangled hair traps the mist on knots instead of along the length. 30 seconds of brushing doubles the scent throw.
02
Spray over crown, lengths, and ends — not roots. Hold the bottle low and let the mist fall onto hair. 4–5 pumps for shoulder-length, 6–8 for long.
03
Don't pat, don't rub. Fingers distribute the mist without breaking up the molecules. Hair holds fragrance 6× longer than skin — this is the longest-lasting way to wear scent.
From the perfumer · Not Your Baby Hair Mist
Most hair mists shout. N°02 was the brief to make a scent that disappears into hair until someone leans in — and asks what you’re wearing.
The powdery-iris architecture was the only way to get a skin-scent that didn’t go fragrance-free. Iris root takes three years to age, layered with heliotropin for the soft almond-vanilla nuance.
White musk holds it on hair for 6+ hours. Eight versions over four months. V8.
From the founder · Not Your Baby Hair Mist
The market wanted a louder hair mist. Meera built one that disappears into hair. We backed her. The retention numbers on N°02 are double the category.
N°02 was the test of whether discipline could outsell volume. The first six months looked slow. Month seven, repeat-purchase rates told us we had a customer-for-life product.
The brief was right. The patience paid off.
What's verified
SLS-free
Day one
Paraben-free
All formats
Derm-tested
NABL lab · 50 panel
Cruelty-free
Founding stage
IFRA compliant
Per-batch reviewed
GMP-compliant
Ambala facility
Gift it
Ribbon-wrapped sets in the same scent family. Hand-tied, presentation-ready. Free wrap, handwritten note, hidden invoice at checkout — so the gift arrives as a gift.
◆From the ritualists◆
No incentives. No paid placements. Letters from the people who wear it — skin chemistry, occasion, the room it was in. The trail, in their words.
★★★★★
The smell-o-meter
Aggregated from verified reviews. The data answers the questions the marketing copy can't — sillage, longevity, the hour at which the heart turns into the base.
Longevity votes
Sillage votes
When worn 812 votes
Best season 756 votes
Where worn 684 votes
Skin chemistry From reviews
◆Verified reviews◆
◆Worn this?◆
Letters with photos earn ₹100 store credit. Letters with skin-chemistry & longevity notes help us match the next person to the right trail. A small contract between strangers.
+₹100 credit · photo reviews
Ritualists answering ritualists
Real questions from prospective wearers, answered by the people who already wear the trail. Skin chemistry, layering, the second hour — all of it.
Will this dry out my hair? I colour-treat every 6 weeks.
The base is water-led, not alcohol-heavy — safe over colour. Spray on lengths, not roots, and you won't see fade between salon visits. I'm 8 weeks past my last balayage with no dullness.
Can I spray it on dry hair mid-day or only post-wash?
Both. Post-wash on damp hair locks the scent for the longest stay; mid-day on dry hair refreshes without weighing it down. 8–10 inches away, two pumps, finger-comb through. Don't soak the scalp.
Does it double as a pillow mist? I sleep with my hair down.
Yes. The mist is light enough that cotton holds it overnight without going sticky. One spray on the pillow, one on the ends — you'll smell the trail on your hair the next morning.
◆Quick answers◆
Scent, longevity, layering, the second hour. Most questions sit here. If yours doesn't, the team is one WhatsApp away — Mon to Sat, 10 to 7 IST.
If your skin wears this
Same format, different soul. Hand-picked from Meera's library so you can wander the trails. Skin chemistry, before brand loyalty.
Aira
Your fragrance guide
