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The Love Co. — A House of Body, Scent & Ritual The Love Squad Journal · Issue №1 Monday, 03 Aug 2026
Issue 1 Vol. III · MMXXVI
The Love Squad Journal 1 essays

Rituals, ingredients, obsessions.

Everything that shapes how we think about the body — and the love we put into it. Long reads, lab notes, and quiet recommendations from our House.

— This week's long read

pH 5.5 Body Wash: What It Means and Why Your Skin's Acid Mantle Depends on It

Your skin has a natural pH of 5.5 — and most body washes destroy it. Here is what a pH-balanced body wash actually does, why the...

— By Hemang Jain · 8 min read
Read the essay →

This month's reading.

1 essays · August 2026
T
— A column

The Perfumer's Diary

By The Love Co · The Love Co, TLC

A weekly note from inside the Cleanse Lab. The brief. The failures. The bottle that took fourteen tries. For people who want to know what is in their bath.

H
— A column

House Letters

By Hemang Jain · Founder, Anadoris

A monthly letter from the founder. On building a body-care house slowly, in public, in India. Sister-brand stories. Supply-chain notes. The small decisions that shape a brand.

— New six-part series

Notes from the Cleanse Lab.

The Love Co opens her formulation notebook. Surfactants. Sebum. Scent. Written for people who want to know what is in the bottle.

— Curated by The Love Co
01
— Published

What we mean by gentle.
02
— Published

The surfactant problem, in plain language.
03
— Published

Acids, after dark.
04
— Coming soon

Sebum is not the enemy.
05
— Coming soon

The seven-minute window.
06
— Coming soon

What a bottle owes you.

— Subscribe

The Love Letter, every Sunday.

One ritual, one essay, one bottle worth knowing about. No marketing noise — just the issue, and the work behind it.

— From the House

Promises We Keep

Crafted with care, delivered with conscience.

Delivered Across India

From our Ambala studio to your door — wherever home is.

Made in India

Built for Indian body-care routines, heat, humidity and daily use.

Secure Checkout

Your details, kept safe end to end. Every single time.

14-Day Returns

On sealed items. Arrived damaged or wrong? We replace it free.