Skip to content
The Love Co

Your wardrobe

The ritual starts with
the first product.

Continue shopping

Discount will be automatically applied at checkout.

ALL IN LOVE – 10% Off Entire Store

Click Here

Popular searches

trending products

2% Salicylic acid Body Cleanser - The Love Co
2% Salicylic acid Body Cleanser

Active exfoliation · gentle daily clean · barrier-safe

Sale price₹359.00 Regular price₹399.00
25% OFFAcne-Fighting Body Spray - The Love Co
Bacne Warrior — Acne-Fighting Body Spray

Targets body acne · India-made · dermatologist-tested

Sale price₹599.00
(5.0)
Fall in Love Body Lotion - The Love Co
Fall in Love Body Lotion

Warm amber rose · locks fragrance in for 12 hours

Sale price₹629.00 Regular price₹699.00

Sodium Lauryl Sulfate

 

Astrocaryum murumuru

BENEFITS - Synthetic

 

Sodium lauryl sulfate is a surfactant. It's partly water-soluble and partly oil-soluble, allowing oil and water to become dispersed.

When this safe synthetic ingredient comes in contact with water, it creates a rich cleansing lather that can trap oil-based dirt from the hair, allowing it to be rinsed away. Sodium laureth sulfate allows you to work shampoo through the hair more easily, giving the fresh and clean feeling we'd expect from a shampoo; surfactants also leave the hair feeling conditioned and soft. All of our sulfates are safe synthetic surfactants with a long history of safe use. We use these ingredients in concert with fruit juices, clays and powders and essential oils in our haircare to cleanse the hair. When used in a body product, this ingredient creates a rich lather to give you the bubbles you'd expect from a cleansing product.