Unisex Fragrance: Why More Indians Are Skipping the Gendered Aisle
— By Shopify API · 1 min read
Read the essay →
The Love Co. — A House of Body, Scent & Ritual
The Love Squad Journal · Issue №1
Monday, 03 Aug 2026
Issue 1
Vol. III · MMXXVI
Rituals, ingredients, obsessions.
Everything that shapes how we think about the body — and the love we put into it. Long reads, lab notes, and quiet recommendations from our House.
This month's reading.
9 essays · August 2026
fragrance India— 1 min read
Saffron in Perfume: The Most Expensive Spice Becomes a Fragrance Note
Saffron in Perfume: The Most Expensive Spice Becomes a Fragrance Note Saffron is the world's most expensive spice — and one of the most distinctive fragrance...
By Shopify API · 10 May 2026
fragrance India— 1 min
Jasmine: India's Most Iconic Floral Note in Modern Fragrance
Jasmine: India's Most Iconic Floral Note in Modern Fragrance Jasmine is the most expensive floral in perfumery —...
By Shopify API · 10 May 2026
fragrance India— 1 min
Vetiver: The Underrated Indian Fragrance Note That Smells Like Wet Earth
Vetiver: The Underrated Indian Fragrance Note That Smells Like Wet Earth Most Indians know vetiver as the green...
By Shopify API · 10 May 2026
attar history— 1 min
The History of Attar: India's 1,000-Year-Old Perfume Tradition
The History of Attar: India's 1,000-Year-Old Perfume Tradition Centuries before alcohol-based perfumery emerged in Europe, India was distilling...
By Shopify API · 10 May 2026
body mist India— 1 min
Body Mist vs Perfume: When to Choose Which (and Why It Matters)
Body Mist vs Perfume: When to Choose Which (and Why It Matters) The difference between a body mist...
By Shopify API · 10 May 2026
fragrance India— 1 min
Sandalwood Fragrance: Why Mysore Sandalwood Defines Indian Perfumery
Sandalwood Fragrance: Why Mysore Sandalwood Defines Indian Perfumery If oud is the king of Arabian perfumery, sandalwood is...
By Shopify API · 10 May 2026
attar— 1 min read
— Long read · attar
Kannauj Rose: India's 400-Year-Old Perfume Capital and What It Smells Like
Kannauj Rose: India's 400-Year-Old Perfume Capital and What It Smells Like In a small town in Uttar Pradesh, families have been distilling rose attar in copper pots since the Mughal era. Kannauj is the reason India...
By Shopify API · 10 May 2026
body care India— 2 min
— body care India
Body Mist for Indian Skin: What Works, What Doesn't, and Why
Most global fragrance brands formulate for European or North American skin and climate. Then they sell those formulas to India, unchanged. The...
By Anaya Rao · 02 May 2026
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— A column
The Perfumer's Diary
By The Love Co · The Love Co, TLC
A weekly note from inside the Cleanse Lab. The brief. The failures. The bottle that took fourteen tries. For people who want to know what is in their bath.
H
— A column
House Letters
By Hemang Jain · Founder, Anadoris
A monthly letter from the founder. On building a body-care house slowly, in public, in India. Sister-brand stories. Supply-chain notes. The small decisions that shape a brand.
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The Love Letter, every Sunday.
One ritual, one essay, one bottle worth knowing about. No marketing noise — just the issue, and the work behind it.
— From the House