Projection vs Sillage: The Two Words That Explain How a Fragrance Wears
— By Shopify API · 1 min read
Read the essay →
The Love Co. — A House of Body, Scent & Ritual
The Love Squad Journal · Issue №4
Monday, 03 Aug 2026
Issue 4
Vol. III · MMXXVI
Rituals, ingredients, obsessions.
Everything that shapes how we think about the body — and the love we put into it. Long reads, lab notes, and quiet recommendations from our House.
This month's reading.
153 essays · August 2026
body mist India— 1 min read
How Fragrance Affects Mood: The Science of Smell and Emotion
How Fragrance Affects Mood: The Science of Smell and Emotion Smell is the only sense wired directly to the brain's emotional centres. This is not poetic...
By Shopify API · 10 May 2026
fragrance science— 1 min
How to Read a Perfume Label: Decoding INCI, IFRA and Concentration
How to Read a Perfume Label: Decoding INCI, IFRA and Concentration Behind the marketing copy, every fragrance bottle...
By Shopify API · 10 May 2026
alcohol fragrance— 1 min
Alcohol-Based vs Oil-Based Fragrance: Which Lasts Longer in India?
Alcohol-Based vs Oil-Based Fragrance: Which Lasts Longer in India? Indian attar is oil-based. Most modern perfumes are alcohol-based....
By Shopify API · 10 May 2026
body care routine— 1 min
How to Layer Fragrance: Building a Custom Scent from Body Care Products
How to Layer Fragrance: Building a Custom Scent from Body Care Products Layering fragrance — using complementary scented...
By Shopify API · 10 May 2026
body mist India— 1 min
Unisex Fragrance: Why More Indians Are Skipping the Gendered Aisle
Unisex Fragrance: Why More Indians Are Skipping the Gendered Aisle The 'for him' and 'for her' divisions in...
By Shopify API · 10 May 2026
body mist India— 1 min
The 7 Fragrance Families Every Indian Should Know
The 7 Fragrance Families Every Indian Should Know Every perfume in the world fits into one of seven...
By Shopify API · 10 May 2026
body mist India— 1 min read
— Long read · body mist India
Why Your Fragrance Fades Faster in Indian Heat (And How to Fix It)
Why Your Fragrance Fades Faster in Indian Heat (And How to Fix It) Indian summer can reduce a 6-hour fragrance to a 90-minute one. The cause is physical — and so is the fix. Heat Accelerates...
By Shopify API · 10 May 2026
buying body mist— 1 min
How to Test a Fragrance Correctly (And Why Smelling Strips Lie)
How to Test a Fragrance Correctly (And Why Smelling Strips Lie) Most people walk into a perfume counter, sniff three strips, and...
By Shopify API · 10 May 2026
body mist India— 1 min
What Is Musk? The Most Misunderstood Note in Perfumery
What Is Musk? The Most Misunderstood Note in Perfumery Almost every modern fragrance contains musk — but most people cannot identify it....
By Shopify API · 10 May 2026
body mist IndiaVanilla in Perfume: Why This Simple Note Is Perfumery's Secret Weapon
Vanilla in Perfume: Why This Simple Note Is Perfumery's Secret Weapon Vanilla is the...
By Shopify API · 1 min
fragrance IndiaSaffron in Perfume: The Most Expensive Spice Becomes a Fragrance Note
Saffron in Perfume: The Most Expensive Spice Becomes a Fragrance Note Saffron is the...
By Shopify API · 1 min
fragrance IndiaJasmine: India's Most Iconic Floral Note in Modern Fragrance
Jasmine: India's Most Iconic Floral Note in Modern Fragrance Jasmine is the most expensive...
By Shopify API · 1 min
fragrance IndiaVetiver: The Underrated Indian Fragrance Note That Smells Like Wet Earth
Vetiver: The Underrated Indian Fragrance Note That Smells Like Wet Earth Most Indians know...
By Shopify API · 1 min
body mist IndiaWhat Is a Fragrance Pyramid? Reading Perfume Notes Like a Pro
What Is a Fragrance Pyramid? Reading Perfume Notes Like a Pro Every perfume bottle,...
By Shopify API · 1 min
attar historyThe History of Attar: India's 1,000-Year-Old Perfume Tradition
The History of Attar: India's 1,000-Year-Old Perfume Tradition Centuries before alcohol-based perfumery emerged in...
By Shopify API · 1 min
body mist IndiaBody Mist vs Perfume: When to Choose Which (and Why It Matters)
Body Mist vs Perfume: When to Choose Which (and Why It Matters) The difference...
By Shopify API · 1 min
body mist IndiaBuilding a Fragrance Wardrobe: Why You Need More Than One Body Mist
Building a Fragrance Wardrobe: Why You Need More Than One Body Mist One signature...
By Shopify API · 1 min
fragrance scienceNatural vs Synthetic Fragrance: Which Is Actually Better?
Natural vs Synthetic Fragrance: Which Is Actually Better? 'Natural' is marketed as superior; 'synthetic'...
By Shopify API · 1 min
body mist IndiaWhy Some Fragrances Last 12 Hours and Others Vanish in 30 Minutes
Why Some Fragrances Last 12 Hours and Others Vanish in 30 Minutes Two body...
By Shopify API · 1 min
body mist IndiaWhy Fragrance Smells Different on Different People (Skin Chemistry Explained)
Why Fragrance Smells Different on Different People (Skin Chemistry Explained) You have smelled it...
By Shopify API · 1 min
fragrance IndiaSandalwood Fragrance: Why Mysore Sandalwood Defines Indian Perfumery
Sandalwood Fragrance: Why Mysore Sandalwood Defines Indian Perfumery If oud is the king of...
By Shopify API · 1 min
attarKannauj Rose: India's 400-Year-Old Perfume Capital and What It Smells Like
Kannauj Rose: India's 400-Year-Old Perfume Capital and What It Smells Like In a small...
By Shopify API · 1 min
body mist IndiaOud Fragrance: What Is It and Why Indians Are Falling in Love Again
Oud Fragrance: What Is It and Why Indians Are Falling in Love Again Oud...
By Shopify API · 1 min
T
— A column
The Perfumer's Diary
By The Love Co · The Love Co, TLC
A weekly note from inside the Cleanse Lab. The brief. The failures. The bottle that took fourteen tries. For people who want to know what is in their bath.
H
— A column
House Letters
By Hemang Jain · Founder, Anadoris
A monthly letter from the founder. On building a body-care house slowly, in public, in India. Sister-brand stories. Supply-chain notes. The small decisions that shape a brand.
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The Love Letter, every Sunday.
One ritual, one essay, one bottle worth knowing about. No marketing noise — just the issue, and the work behind it.
— From the House