I built JCB in 2019. The brief was simple — capture a Tokyo park in late March, before the petals fall. The trick was holding the airiness without losing depth; most cherry-blossom accords go shrill or syrupy.
We landed on a mimosa-pear top, sandalwood-plum heart, soft musk base. Eleven revisions. This is V11, and it has been TLC’s best-selling fragrance since launch.













