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SPF 50
Your daily body shield. SPF 50.

A daily SPF 50 body lotion with niacinamide and cica for face, neck, arms, and exposed body skin. Lightweight protection with a lotion feel.

ACTIVE+

Sunscreen SPF 50 Body Lotion

★★★★★ 5.0 · 960 reviews

SPF 50 · niacinamide · cica

  • Broad-spectrum SPF 50 — UVA + UVB
  • 4% niacinamide + cica — evens tone, calms redness
  • No white cast — for Indian skin tones
  • Reapply every 2 hours — in direct sun
₹499.00
1
MRP inclusive of all taxes Manufacturer & statutory info Generic name · Cosmetic
Net quantity · 100 ml (3.38 fl oz)
M.R.P · ₹499.00 (incl. of all taxes)
Mfd. by · Harrods Health Pvt. Ltd. 237/6, Jaraut Road, Gurunanak Nagar, Ambala City, Haryana – 134007, India Mkt. by · Anadoris Health Pvt. Ltd.
Country of origin · India
Mfg date / Batch · See pack
Best before · 24 months from MFD (unopened) · 6 months after opening
Customer care · support@theloveco.in · +91 74040 55520 In compliance with the Legal Metrology (Packaged Commodities) Rules, 2011.
Earn 499 Love Points on this order — 

₹100.00 away from FREE shipping — free over ₹599

Skin support promise · usage guidance and replacement support

COD Support available Patch-test
🚚Delivery

Order in → arrives in 2–5 working days

Daily Everyday dose
5.0960 reviewsVerified buyers
VeganCruelty-freeMade in India
SPF 50Broad-spectrum UVA+UVB
Every 2hReapply in sun
No castFor Indian skin tones
4% NiacinamideEvens tone too
At a glance

What is the SPF 50 Body Lotion?

A daily SPF 50 body lotion with 4% niacinamide and cica — broad-spectrum UVA + UVB protection in a lightweight, no-white-cast finish for Indian skin tones. Apply generously each morning; reapply every 2 hours in sun.

Key actives
SPF 50 · 4% Niacinamide · Cica
Best for
Everyday broad-spectrum protection for face and body
How to use
Apply generously each morning to every exposed zone. Reapply every 2 hours in direct sun
Results
Protection from day one; tan stops deepening within weeks
Format
Broad-spectrum SPF 50 daily lotion
Made & tested
Made in Ambala, India · vegan · cruelty-free · honest usage guidance
Before & after

The kind of change to expect.

Drag the slider. Illustrative of a typical 6-week arc with daily use — individual results vary.

Week 6
Week 0
‹ ›

Illustrative representation, not a photograph of a specific customer. Results vary with skin type and consistency.

Where sun undoes the work
Face & neckThe daily-exposure zone most routines protect last.
ArmsDriving, walking, sleeves up — the everyday tan.
Shoulders & backStrap edges and tan lines from open necklines.
LegsCommutes and weekends add up faster than beaches.
Post-active skinSkin using acids or brightening needs SPF, not optional.
How it works

Apply. Cover. Reapply.

SPF 50 only performs at full dose — most people apply half of what the label was tested at.

STEP 01

Apply generously each morning

Face, neck, arms, legs — every exposed zone. Under-applying quietly halves the protection.

STEP 02

Cover evenly, no gaps

Strap edges, hairline, tops of feet — the places tan lines prove you missed.

2 hrs STEP 03

Reapply every 2 hours in sun

And after sweating, swimming or towel-drying. One morning coat is not a day of cover.

One rule that matters: enough product. A thin coat of SPF 50 is not SPF 50.
Using kojic, AHA/BHA or salicylic anywhere in your routine? This is the step that makes those results stick.
The protection
SPF 50Broad spectrum
What it does

Broad-spectrum SPF 50

Daily broad-spectrum UVA + UVB protection with 4% niacinamide and cica, in a clear, lightweight finish made for Indian skin tones.

1

UVA + UVB

Broad-spectrum filters guard against both burning and long-wave rays.

2

4% Niacinamide

Supports a more even-looking tone while you are protected.

3

Cica calm

Helps settle visible heat and redness through the day.

4

No white cast

A clear, lightweight finish built for Indian skin tones.

Use enough product and reapply every two hours in sun; individual results vary.

The honest timeline

What daily SPF actually does

Sunscreen is the quiet half of every brightening and acne routine — here is the honest arc.

Day 1

Protection, invisibly

Broad-spectrum UVA + UVB cover with no white cast — designed for Indian skin tones.

Weeks 1–4

Tan stops deepening

New tan is the enemy of every tone-evening routine. Daily SPF halts the slide.

Ongoing

Active routines hold

Kojic, AHA, BHA results last only as long as the sun is not undoing them. This is the keeper step.

The routine

Where this sits in every routine

It is not once-a-dayReapply every 2 hours in direct sun, and after sweat, swimming or towel-drying.
Dose decides protectionGenerous, even coverage — under-applying reduces protection more than people think.
No white cast, by designA clear, lightweight finish built for Indian skin tones and daily wear.
It is half of every routineBrightening or acne actives without daytime SPF is a treadmill.

Avoid contact with eyes. If irritation appears, stop use and patch-test before restarting.

Before you add to cart

Straight answers.

How much should I apply?

Generously and evenly on all exposed skin — under-applying reduces protection more than people expect. A thin layer is not SPF 50.

How often do I reapply?

Every 2 hours in direct sun, and after sweating, swimming or towel-drying.

What do the niacinamide and cica do?

Niacinamide supports a more even-looking tone while you are protected; cica helps calm visible heat and redness through the day.

Who should skip this one?

Anyone who wants a one-and-done morning product. Sunscreen is the one step that needs reapplying — every two hours in direct sun, and after sweating or towel-drying. If that won't happen, no SPF number on the label will save the routine.

How long does one bottle last?

At a full, even dose on exposed zones, about 3–4 weeks of daily use. Under-applying makes a bottle last longer and the protection worth less.

What if it doesn't work for me?

Unopened and sealed, it's returnable within 14 days. Once opened we can't take personal-care products back for hygiene reasons — so start at the lowest frequency on the label and give it the full 4 weeks before you judge it. If it arrives damaged or wrong, photograph it within 48 hours and we replace it free. Our team will help you adjust frequency rather than leave you stuck with something that isn't working.

What customers say

Customer Reviews

Based on 960 reviews
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(959)
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H
Hemani Yadav
Smooth and moisturising

The product exfoliates perfectly and after washing it away, it moisturises the skin and feels smooth. Its fragrance is also nice and works great as a lotion . I loved the product.

P
Parmeet Kaur
Winter's Best Friend by The Love Co

I used to dread dry winter skin, but The Love Co's Sun shield SPF 40 lotion keeps me hydrated and glowing all season.

S
Sarita Gupta
Simplified Skincare with The Love Co

Just a quick application of The Love Co's Sun shield SPF 40 lotion during my after shower , and I’m good to go. It saves me so much time!

R
Rohit Narula
Post-Workout Magic by The Love Co

After a sweaty workout, The Love Co's Sun shield SPF 40 lotion replenishes my skin instantly. It's like a mini spa session right in my after shower .

P
Preeti Sehgal
A after shower Game-Changer

The Love Co's Sun shield SPF 40 lotion has completely revolutionized my after shower routine. The scent is heavenly, and my skin feels baby-soft.

The one step
you can't skip.

Daily broad-spectrum cover — the quiet half of every routine in this range.

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