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10% Urea
Soften the rough. Repair the dry.

A 10% urea body lotion for KP, dry patches, rough elbows, knees, heels, and bumpy body texture that needs hydration plus gentle smoothing.

ACTIVE+

10% Urea Body Lotion – KP Treatment

★★★★★ 4.5 · 1000 reviews

350ml · KP · dry patches · rough texture

  • 10% urea softens rough, bumpy texture
  • Hydrates dry elbows, knees, heels and arms
  • Daily leave-on lotion for KP-prone skin
  • Vegan · fragrance-free · made in India
MRP inclusive of all taxes Manufacturer & statutory info Generic name · Cosmetic
Net quantity · 350 ml
M.R.P · ₹549.00 (incl. of all taxes)
Mfd. by · Harrods Health Pvt. Ltd. 237/6, Jaraut Road, Gurunanak Nagar, Ambala City, Haryana – 134007, India Mkt. by · Anadoris Health Pvt. Ltd.
Country of origin · India
Mfg date / Batch · See pack
Best before · 24 months from MFD (unopened) · 6 months after opening
Customer care · support@theloveco.in · +91 74040 55520 In compliance with the Legal Metrology (Packaged Commodities) Rules, 2011.
As featured inVogueCosmopolitanElle
Earn 549 Love Points on this order — 

₹250.00 away from FREE shipping — free over ₹799

Skin support promise · usage guidance and replacement support

COD Support available Patch-test
🚚Delivery

Order in → arrives in 2–5 working days

Daily Leave-on lotion
4.51000 reviewsVerified buyers
VeganCruelty-freeMade in India
At a glance

What is 10% Urea Body Lotion?

10% Urea Body Lotion is a daily leave-on moisturiser for KP, rough patches, dry elbows, knees and bumpy body texture. Urea hydrates while gently softening excess keratin.

Key actives
10% Urea · Glycerin · Shea Butter
Best for
Keratosis pilaris, dry patches, rough elbows, knees and heels
How to use
Apply daily to clean, dry skin. Do not rinse off.
Results
Softer skin in days; smoother texture in 2–4 weeks
Format
350ml · leave-on body lotion
Made & tested
Made in Ambala, India · vegan · honest usage guidance

Reach for this if you’re dealing with any of these

Keratosis pilaris
Dry patches
Rough elbows & knees
Bumpy texture
The routine

Apply. Absorb. Repeat.

A simple daily step for rough, dry and bumpy body skin.

01

Cleanse

Apply after showering on clean, dry body skin.

02

Apply

Massage into rough or dry areas until absorbed.

03

Repeat

Use daily. Apply SPF on exposed areas in the morning.

Hero active
UREAHumectant + keratolyticPunica granatum
INCI · Urea
Used for dry, rough and KP-prone body skin
The hero active

Powered by 10% Urea

Urea works two ways: it draws water into dry skin and gently softens the rough keratin that makes KP and body texture feel bumpy.

1

Hydrates deeply

Pulls water into the skin so dry areas feel softer.

2

Softens keratin

Helps loosen rough build-up behind bumpy texture.

3

Smooths rough zones

Best for arms, thighs, elbows, knees and heels.

4

Supports comfort

Pairs hydration with smoothing so the routine stays wearable.

Patch-test first. Do not apply on broken or irritated skin. Results vary with skin type and consistency.

Why it works

The supporting cast.

Urea does the smoothing work while humectants and butters keep skin comfortable.

UreaUrea10%
Keratolytic · Humectant

Urea

Urea · 10%

Hydrates while softening the rough keratin behind KP and dry patches.

10%Softens · Smooths
GlycerinGl
Humectant

Glycerin

Glycerin

Draws moisture into skin for daily comfort.

HydrateMoisture · Comfort
NiacinamideB3
Vitamin · B3

Niacinamide

Niacinamide · barrier-supporting

Supports a more even-looking tone on rough, dry body skin.

B3Evens · Supports
Shea ButterSh
Emollient

Shea Butter

Butyrospermum Parkii

Cushions dry skin and helps seal in softness.

NourishSoftens · Seals
What changes — and when
  1. 1

    Softer feel

    In a few days
  2. 2

    Smoother bumps

    2–4 weeks
  3. 3

    Better body texture

    With daily use
Before you add to cart

Straight answers.

What is 10% Urea good for?

Urea is a humectant and gentle keratolytic — it deeply hydrates while softening rough, bumpy skin. Ideal for KP ('strawberry skin'), dry patches, elbows, knees and heels.

How often should I use it?

Daily, or twice daily on very dry or bumpy areas. It's a leave-on lotion — apply to clean skin and don't rinse off.

Will it sting on cracked or sensitive skin?

At 10%, urea is hydrating rather than harsh, but on cracked skin you may feel a mild tingle. Start once daily and build up; patch-test if your skin is sensitive.

How long until rough skin feels smoother?

Most people feel softer skin within a few days, with visible improvement in KP bumps and texture over 2–4 weeks of consistent use.

Can I layer it with other actives?

Yes. Use it as your daily moisturiser. If you also use exfoliating acids, apply the acid first, let it absorb, then seal with the urea lotion.

What if it's not for me?

Use daily on rough or dry body areas. If skin feels sensitive, apply on alternate nights first. COD is available and shipping is free over ₹799.

Key actives

10% urea · smooths KP · hydrates

Look up any ingredient →
Always free from
  • No SLS
  • No parabens
  • Vegan
  • Cruelty-free
What customers say

Customer Reviews

Based on 1000 reviews
60%
(601)
30%
(300)
10%
(99)
0%
(0)
0%
(0)
T
Tanya F.
Helpful for dry skin feel

This feels better than many basic lotions because the after-feel is smooth and not overly greasy. It gives a soft moisturized feeling when used consistently after bath. It feels useful for dry weather, AC rooms and regular body care routines. Overall, this body lotion feels smooth, comfortable and easy to use daily.

R
Riya X.
Everyday lotion feels good

The product feels like an easy body-care step for everyday hydration. It is a good option for people who want a body lotion for dry skin, rough patches and soft skin feel. It gives a smoother touch without leaving a very oily layer. Overall, I like it most after shower on slightly damp skin.

J
Jiya O.
Gentle daily body lotion

This body lotion makes my after-shower routine feel practical and more complete. The lotion feels simple but effective enough for regular use. The finish feels smooth, clean and easy to layer with fragrance mist. Overall, it makes body care feel simple and effective.

A
Anvi P.
Good value body lotion

This lotion feels like a good post-shower moisturizer for a simple daily routine. It gives a smoother touch without leaving a very oily layer. It works well after shower and also during the day when skin starts feeling dry. Overall, it feels smooth, practical and pleasant on skin.

T
Tisha G.
Skin feels smoother

The texture spreads easily and absorbs nicely when used in a normal amount. The bottle is convenient for dressing table use and daily application. The lotion feels simple but effective enough for regular use. Overall, it is a useful lotion for dry areas and daily touch-ups. It is a good hydrating body lotion for a simple daily body-care routine.

Learn more

The dry & rough-skin library.

Bumps on your arms, rough patches and tight, dry skin are about texture as much as moisture. These guides explain what urea does and how to use it.

Soften what feels rough.

Apply daily after showering — the easiest step toward smoother, softer body skin.

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