How Fragrance Affects Mood: The Science of Smell and Emotion
— By Shopify API · 1 min read
Read the essay →
The Love Co. — A House of Body, Scent & Ritual
The Love Squad Journal · Issue №2
Monday, 03 Aug 2026
Issue 2
Vol. III · MMXXVI
Rituals, ingredients, obsessions.
Everything that shapes how we think about the body — and the love we put into it. Long reads, lab notes, and quiet recommendations from our House.
This month's reading.
39 essays · August 2026
body care routine— 1 min read
How to Layer Fragrance: Building a Custom Scent from Body Care Products
How to Layer Fragrance: Building a Custom Scent from Body Care Products Layering fragrance — using complementary scented products in sequence — extends wear, deepens character,...
By Shopify API · 10 May 2026
body mist India— 1 min
Unisex Fragrance: Why More Indians Are Skipping the Gendered Aisle
Unisex Fragrance: Why More Indians Are Skipping the Gendered Aisle The 'for him' and 'for her' divisions in...
By Shopify API · 10 May 2026
body mist India— 1 min
The 7 Fragrance Families Every Indian Should Know
The 7 Fragrance Families Every Indian Should Know Every perfume in the world fits into one of seven...
By Shopify API · 10 May 2026
body mist India— 1 min
Why Your Fragrance Fades Faster in Indian Heat (And How to Fix It)
Why Your Fragrance Fades Faster in Indian Heat (And How to Fix It) Indian summer can reduce a...
By Shopify API · 10 May 2026
body mist India— 1 min
What Is Musk? The Most Misunderstood Note in Perfumery
What Is Musk? The Most Misunderstood Note in Perfumery Almost every modern fragrance contains musk — but most...
By Shopify API · 10 May 2026
body mist India— 1 min
Vanilla in Perfume: Why This Simple Note Is Perfumery's Secret Weapon
Vanilla in Perfume: Why This Simple Note Is Perfumery's Secret Weapon Vanilla is the most familiar fragrance note...
By Shopify API · 10 May 2026
body mist India— 1 min read
— Long read · body mist India
What Is a Fragrance Pyramid? Reading Perfume Notes Like a Pro
What Is a Fragrance Pyramid? Reading Perfume Notes Like a Pro Every perfume bottle, every brand description, lists notes as a 'pyramid' — top, heart, base. Once you know how to read it, you can predict...
By Shopify API · 10 May 2026
body mist India— 1 min
Body Mist vs Perfume: When to Choose Which (and Why It Matters)
Body Mist vs Perfume: When to Choose Which (and Why It Matters) The difference between a body mist and a perfume is...
By Shopify API · 10 May 2026
body mist India— 1 min
Building a Fragrance Wardrobe: Why You Need More Than One Body Mist
Building a Fragrance Wardrobe: Why You Need More Than One Body Mist One signature scent is a romantic idea. The reality is...
By Shopify API · 10 May 2026
body mist IndiaWhy Some Fragrances Last 12 Hours and Others Vanish in 30 Minutes
Why Some Fragrances Last 12 Hours and Others Vanish in 30 Minutes Two body...
By Shopify API · 1 min
body mist IndiaWhy Fragrance Smells Different on Different People (Skin Chemistry Explained)
Why Fragrance Smells Different on Different People (Skin Chemistry Explained) You have smelled it...
By Shopify API · 1 min
body mist IndiaOud Fragrance: What Is It and Why Indians Are Falling in Love Again
Oud Fragrance: What Is It and Why Indians Are Falling in Love Again Oud...
By Shopify API · 1 min
body mist IndiaWhat Are Fragrance Notes? Top, Heart and Base Explained for Indian Buyers
What Are Fragrance Notes? Top, Heart and Base Explained for Indian Buyers Every fragrance...
By Shopify API · 1 min
body care India
— body care India
Body Mist for Indian Skin: What Works, What Doesn't, and Why
Most global fragrance brands formulate for European or North American skin and climate. Then...
By Anaya Rao · 2 min
T
— A column
The Perfumer's Diary
By The Love Co · The Love Co, TLC
A weekly note from inside the Cleanse Lab. The brief. The failures. The bottle that took fourteen tries. For people who want to know what is in their bath.
H
— A column
House Letters
By Hemang Jain · Founder, Anadoris
A monthly letter from the founder. On building a body-care house slowly, in public, in India. Sister-brand stories. Supply-chain notes. The small decisions that shape a brand.
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The Love Letter, every Sunday.
One ritual, one essay, one bottle worth knowing about. No marketing noise — just the issue, and the work behind it.
— From the House