How Fragrance Affects Mood: The Science of Smell and Emotion
— By Shopify API · 1 min read
Read the essay →
The Love Co. — A House of Body, Scent & Ritual
The Love Squad Journal · Issue №1
Friday, 28 Aug 2026
Issue 1
Vol. III · MMXXVI
Rituals, ingredients, obsessions.
Everything that shapes how we think about the body — and the love we put into it. Long reads, lab notes, and quiet recommendations from our House.
This month's reading.
12 essays · August 2026
alcohol fragrance— 1 min read
Alcohol-Based vs Oil-Based Fragrance: Which Lasts Longer in India?
Alcohol-Based vs Oil-Based Fragrance: Which Lasts Longer in India? Indian attar is oil-based. Most modern perfumes are alcohol-based. Each has structural advantages — and each suits...
By Shopify API · 10 May 2026
body mist India— 1 min
What Is Musk? The Most Misunderstood Note in Perfumery
What Is Musk? The Most Misunderstood Note in Perfumery Almost every modern fragrance contains musk — but most...
By Shopify API · 10 May 2026
body mist India— 1 min
Vanilla in Perfume: Why This Simple Note Is Perfumery's Secret Weapon
Vanilla in Perfume: Why This Simple Note Is Perfumery's Secret Weapon Vanilla is the most familiar fragrance note...
By Shopify API · 10 May 2026
fragrance India— 1 min
Saffron in Perfume: The Most Expensive Spice Becomes a Fragrance Note
Saffron in Perfume: The Most Expensive Spice Becomes a Fragrance Note Saffron is the world's most expensive spice...
By Shopify API · 10 May 2026
fragrance India— 1 min
Jasmine: India's Most Iconic Floral Note in Modern Fragrance
Jasmine: India's Most Iconic Floral Note in Modern Fragrance Jasmine is the most expensive floral in perfumery —...
By Shopify API · 10 May 2026
fragrance India— 1 min
Vetiver: The Underrated Indian Fragrance Note That Smells Like Wet Earth
Vetiver: The Underrated Indian Fragrance Note That Smells Like Wet Earth Most Indians know vetiver as the green...
By Shopify API · 10 May 2026
fragrance India— 1 min read
— Long read · fragrance India
Sandalwood Fragrance: Why Mysore Sandalwood Defines Indian Perfumery
Sandalwood Fragrance: Why Mysore Sandalwood Defines Indian Perfumery If oud is the king of Arabian perfumery, sandalwood is the soul of Indian perfumery. Here is why it has anchored Indian fragrance for over 2,000 years. What...
By Shopify API · 10 May 2026
attar— 1 min
Kannauj Rose: India's 400-Year-Old Perfume Capital and What It Smells Like
Kannauj Rose: India's 400-Year-Old Perfume Capital and What It Smells Like In a small town in Uttar Pradesh, families have been distilling...
By Shopify API · 10 May 2026
body mist India— 1 min
Oud Fragrance: What Is It and Why Indians Are Falling in Love Again
Oud Fragrance: What Is It and Why Indians Are Falling in Love Again Oud is the most expensive raw material in perfumery...
By Shopify API · 10 May 2026
fragrance science
— fragrance science
Vanilla: The Science Behind the World's Most Seductive Fragrance
Before anything else: vanilla is not a sweet, simple scent. It is one of...
By Meher Kapoor · 1 min
fragrance science
— fragrance science
The Science of Scent Memory: Why a Fragrance Can Make You Fall in Love
There is a reason certain smells stop you mid-step. A perfume in a crowd,...
By Sweety Jarota · 2 min
T
— A column
The Perfumer's Diary
By The Love Co · The Love Co, TLC
A weekly note from inside the Cleanse Lab. The brief. The failures. The bottle that took fourteen tries. For people who want to know what is in their bath.
H
— A column
House Letters
By Hemang Jain · Founder, Anadoris
A monthly letter from the founder. On building a body-care house slowly, in public, in India. Sister-brand stories. Supply-chain notes. The small decisions that shape a brand.
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The Love Letter, every Sunday.
One ritual, one essay, one bottle worth knowing about. No marketing noise — just the issue, and the work behind it.
— From the House
